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Your photographs first, then how a day with you actually runs, then real prices. In that order, because that is the order couples decide in.
The problem
You are already paying to be found. You are just not the one being found.
If you are listed on a directory, you are paying every month to appear on somebody else's website. When a couple searches for a photographer in your area, the directory ranks and you do not, so you are renting an audience instead of owning one.
Instagram has the same problem in a different shape. It is where couples check you out once they have heard of you, and it is nowhere at all when they are still looking.
Meanwhile the couples worth having are typing very specific things: the name of a venue, or the name of a town, followed by the words wedding photographer. Those searches have almost no competition and they are the closest thing to a couple raising their hand.
How it works
A page for every town you shoot in.
Every successful photographer site in this market has them, and most of them were written by hand, one at a time. Yours are generated from a list, so having eight of them costs no more effort than having one.
Each page talks about shooting in that specific place: the venues, the light, the drive, the weather you plan around. That is what makes it rank, and it is also what makes a couple feel like you have been there before, because you have.
- One page per town, generated from your list
- Named venues, so venue searches find you too
- Proper page titles and structured data, done once and done right
- Add a new town whenever you start shooting one
What you get
A complete site, not a template you have to finish yourself.
Wedding stories
Full weddings told against the running order of the day rather than a grid of favourites. It is the thing couples read all the way through.
About
The highest-converting page on any photographer's site, and usually the most neglected. Written properly, with you in it.
Investment
Your actual prices. Hiding them loses the couple who is comparing three photographers on a Sunday night, which is most of them.
FAQ
The questions you answer in every enquiry email, answered once. Also generates the expandable results Google shows under a listing.
Enquire
A date check so couples know straight away whether you are free, and a form that asks the things you need instead of just "message".
Getting it built
Three things from you, about a week from me.
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You send me your work
Around thirty photographs, two or three full weddings if you have them, your prices, and the towns you shoot in. That is genuinely all I need.
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I build it and show you
You see the whole thing on a real link before anything is public, and we change whatever you want changed.
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It goes live and I keep it running
Hosting, backups, the security side, and the small changes you will want every few weeks. You never touch a dashboard unless you want to.
What it costs
One build fee, then a monthly plan. No contract.
The build
R2,500 once off
Everything above, built with your photographs, your words and your prices. Live in under a week.
Included with every build
Care
R750/month
- Hosting, SSL and daily backups
- Uptime and enquiry-form monitoring
- Two small changes a month, done by me
- Anything broken fixed without you asking twice
Optional
Growth
R1,450/month
- Everything in Care
- One published wedding story a month, written for you
- A new location page each quarter
- A quarterly page on what is ranking and what is enquiring
Care is part of every build rather than an upsell, because a photography site that nobody maintains stops earning within a year. One extra wedding covers your first year of both. Thirty days notice to stop, and you keep your domain and your site either way: how this works, in plain English.
Before you ask
The questions everyone asks.
- I already have a website.
- Most photographers I speak to do. The question is not whether it exists, it is whether it turns up when a couple searches your town. If it does, you do not need me.
- Do I own it?
- Your domain is registered in your name, so it stays yours whatever happens between us. The photographs are obviously yours too. The site is built on a system I maintain and reuse across clients, so what you own is the finished website rather than the machinery that generates it, which is the same line any studio draws between your photographs and their editing presets.
- What if I stop the monthly plan?
- Thirty days notice, either direction. At the end of it the site comes off my hosting and I send you the finished site as files you can host anywhere, your photographs back, and any enquiries the form has collected. Your domain is already in your name, so you point it wherever you go next. Nothing of yours is held.
- Can I update it myself?
- You can send me anything you want changed and it is done, usually the same day. That is what the monthly covers. You are not being handed a dashboard to learn.
- How long does it take?
- Under a week from the day your photographs land with me. The build is quick because I am not starting from nothing each time, which is also why it costs R2,500 rather than R15,000.
- Why is it cheaper than everyone else?
- Because every site I build runs off the same foundation, so you are paying for your photographs, your words and your towns being put into it, not for someone rebuilding the same layout from scratch and billing you for the hours.
Talk to me
Tell me where you shoot.
Send me your Instagram handle and the town you work in and I will look at what you currently rank for, free, and tell you honestly whether a new site would change anything. No strings attached.
Or email me at williamjonahmci@gmail.com.